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Insights in digital marketing landscape

Data comes in many shapes and sizes. But what is the value of data really and what kind of data are we talking about? In this lecture we explain how you as a sports organization can create value from your own database. How it is an important strategic insight in both the short and long term for the choices you make as an organization.

  • The value of data in the digital age
  • Introduction to data tools

Running the digital and data platform

Esports is booming. The esports market is growing every year and this will only increase in the coming years. It is a type of sport that appeals to the younger generation. How do you as a sports organization deal with Esports and what can you do to use it as a means to let your fanbase engage with your own sports organization? In this program we cover all ins and outs of Esports worldwide and in the Indian market.

  • Is esport real sport…? Some arguments in favour and against
  • And… does it really matter? Because for sport business to thrive it probably does not


Strategies to enhance fan experience

Fans always have a bond with you as a sports organization. So, the thing you must do is to be able to constantly engage them. How do you continue to bind fans, continue to tell unique stories and make them loyal to the future? In this lecture we take a look at various fan engagement techniques and solutions based on the best practices worldwide.

  • How different ways of value creation in sport require deep insights into how customers think, feel and behave.
  • Working with fan engagement solutions

Profiling

There are many different forms of data and getting to know your fan. Some data sources you may already have in place and some you may need to add. The trick is to be able to form a 360-degree customer view of your fans. How can you connect different relevant data sources? With this complete customer view, you are able to add value at every stage of the fan-journey and literally convert the data into revenue.

  • How the value chain in sport will allow us to better determine what kind of information we need to our stakeholders
  • How to create 360 degree view of the fan.

The power of esports

Esports is booming. The esports market is growing every year and this will only increase in the coming years. It is a type of sport that appeals to the younger generation. How do you as a sports organization deal with Esports and what can you do to use it as a means to let your fanbase engage with your own sports organization? In this program we cover all ins and outs of Esports worldwide and in the Indian market.

  • Is esport real sport…? Some arguments in favour and against
  • And… does it really matter? Because for sport business to thrive it probably does not
Social Media strategies

Building communities has become more important than ever.  People have become more and more individualistic, as a result of which the link with sports organizations no longer always runs along this traditional axis. So, we have to come up with new ways to build communities. In this lecture we will take you through a number of practical cases in which successful communities have been created and which results they have achieved today.

  • What does it mean – community sport…?
  • A brief comparison of community sport systems in various countries
  • Covid and the need for new business models in community sport

Fan and participant engagement
Adding playful interactive elements to your marketing channels is becoming increasingly important. Especially for the younger generation. We have seen an emergence of gamification in recent years. Creating these types of gamification techniques and implementing them within your marketing activities is discussed in detail in this program. Ofcourse, also e-sports will be part of this lecture.
  • An introduction to the context of esports and the growth of the industry in covid times and beyond.
  • AR and VR as the new frontiers for sport participation and sport spectatorship.
Scale up

Conducting (personalized) marketing requires a lot of attention and time. While many of the activities are repeatable. In this program we discuss the principles of marketing automation. Adding automations within your marketing campaigns ensures that you increase the scalability and efficiency of your organization. Automation is the most effective way to reach and engage fans on an everyday base.

  • From old marketing to new marketing – why talking to every person individually can be done on a mass scale
  • The principles of marketing automation


The digital strategy challenge

The sport has experienced a significant acceleration in recent years. But what will the next 5 years look like? Which innovations and trends will develop in the near future and have an impact on sport? How do you determine your strategy for the coming years and what are the threats in the market? In this lecture we look ahead to the sports market of the future and ofcourse will go through the effects of Covid-19.

  • The future of the world of sport, what we can expect
  • Management decisions with dashboarding

Communities in recreational sports

Building communities has become more important than ever.  People have become more and more individualistic, as a result of which the link with sports organizations no longer always runs along this traditional axis. So, we have to come up with new ways to build communities. In this lecture we will take you through a number of practical cases in which successful communities have been created and which results they have achieved today.

  • What does it mean – community sport…?
  • A brief comparison of community sport systems in various countries
  • Covid and the need for new business models in community sport