Our Professionals

Our professionals

Learning from digital sport professionals. These marketing professionals act daily in the cockpit of the fast-paced marketing digital world, and also teaching at several leading universities.

Peter Sprenger

Founder & CEO Sportscloud Int

Peter is lecturer in digital strategy and data management at Cruyff Institute and the Nyenrode Sports Leadership Program. In addition he teaches digital innovation at the MBA’s of the VvAA and IBO Business School.

Peter Sprenger

Hans Westerbeek

Professor Victoria University

Hans Westerbeek is Professor of International Sport Business, Head of the Sport Business Insights Group and Co-Director of Sport and Recreation Spatial at Victoria University in Melbourne, Australia. 

Hans Westerbeek

Sion de Jong

Digital transformation expert

Sion is the COO of Sportscloud International. In his daily work he guides sports organizations through digital transformations.

Sion de Jong

Andy Berendsen

Martech specialist

Andy is the CTO of SportsCloud International. In this program he teaches you everything about the different tools in the marketing technology landscape to boost your results.

Andy

Kanishk Kumar

GTM Strategy & Partnership expert

Over 7 years of proven expertise in building GTM strategy and revenue streams across different sectors. Experience of identifying, developing and nurturing meaningful partnerships that provide business success.

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Rekha Dey

Community sports expert

Rekha will take you through a number of practical cases in which successul communities have been created and which results they have achieved today.

Gijs van Puijenbroek

Fan loyalty expert

Gijs works as a strategic advisor for several companies. In this program Gijs teaches you how to set up relevant data-driven email campaigns and social media campaigns.

Gijs van Puijenbroek

Sanne Janssen

Digital automation specialist

Sanne is a marketing automation expert. She will show you the different techniques to create scalable marketing campaigns.

Sanne Janssen

Tom van den Boom

Data strategist

Tom teaches you everything about the value of fan data. He will show you how to make data actionable and how to create commercial value out of it.

Tom van den Boom